Osei-Duro is a fashion brand rooted in handmade textile practices, with every garment dyed and sewn in Ghana through collaborations with local artisans and manufacturers. Built around ideas of sustainability through longevity, the brand focuses on creating systems and craftsmanship that can be continuously sustained over time.

This project was developed as a commemorative photobook celebrating 15 years of Osei-Duro’s journey. The challenge was to create a body of work that could hold together the brand’s archive, philosophy, process, and evolving future within a single editorial narrative. Rather than approaching the book as a traditional retrospective, the intention was to explore how the experiences, experiments, and systems of the past continue to shape the brand’s present and future. Central to the project were questions surrounding continuity, memory, craftsmanship, and the role of creative community in sustaining the brand’s identity over time.

The editorial direction explored the relationship between past and present by reversing the conventional archival narrative structure. Instead of moving chronologically from origin to future, the publication begins in the present moment and gradually traces backward toward the foundations of the brand. This approach positions the current state of Osei-Duro as evidence of everything that came before it, allowing the audience to experience the publication as a living reflection rather than a nostalgic archive. Through image sequencing, timestamps, collection imagery, process documentation, and environmental references, the book creates connections between memory, making, and progression.