Fabulous Interior Xervices is a comprehensive interior solutions provider offering a wide range of services, including painting, wallpaper installation, epoxy flooring, electrical work, window blinds installation, industrial cleaning, building services, tiling, and indoor/outdoor flooring solutions. The brand aims to deliver high-quality, professional services to both residential and commercial clients.

The challenge was to create a brand identity that encapsulates the extensive range of services under one unified visual system, ensuring clarity and recognition across various applications. The identity explores a mark that serves as a visual representation of Fabulous Interior Xervices and its offerings. The goal was to design an identity that communicates the company’s role as a one-stop solution for interior needs while maintaining a professional and trustworthy appearance. We explored different ways to visually depict the concept of a space that houses all interior solutions. The final design takes inspiration from architectural elements, integrating structural forms that symbolize stability, expertise, and versatility.

The logo is an abstract representation of a building, designed to metaphorically house Fabulous Interior and her services. This shape is composed of a horizontal stroke at the bottom, symbolizing a foundation, and a roof-like structure at the top, representing shelter and completeness. The mark is designed to be flexible, allowing for various lockups that incorporate our logotype in different compositions. The new identity enable us to develop a visual system using the mark to house Fabulous Interior and her xervices for marketing communication while being consistency, maintaining adaptability across branding materials.